URL mapping and 301 redirects
Every existing page mapped to its new equivalent before launch.
An auction website redesign that keeps the search rank you already earned
A redesign done right preserves the URLs a search engine and your bidders already know, mapping every old catalog, lot and results page to its new equivalent with a redirect in place at launch, rather than resetting your site's history for a fresh coat of paint.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Why a redesign can quietly cost you rank
The most common way a redesign hurts a site is silent: old URLs disappear, nobody sets up redirects, and a search engine treats every page as new, resetting whatever ranking history it had built. We map your existing sale, catalog and results pages to their new URLs and put 301 redirects in place before launch specifically to avoid that.
Moving off a slow or outdated platform
A common trigger for a redesign is a current site that is slow, hard to update, or built on a platform that cannot handle the catalog structure a growing sale calendar needs. The move itself is handled as a managed onboarding process: we take your existing content, lot history and results, and rebuild them on custom-coded pages rather than asking you to re-enter everything by hand.
A redesign is also a chance to fix what never worked
Beyond the platform move, a redesign is the point to fix a registration flow that confuses first-time bidders, add a settlement page that never existed, or finally separate sale categories that were mixed together on one page. Those fixes are scoped into the redesign rather than treated as a separate project.
What you get
Content and results migration
Past sale results and lot history brought over, not re-entered from scratch.
A speed upgrade
90+ PageSpeed on the rebuilt pages, a common reason sites move in the first place.
Fixes to flows that never worked
Registration, settlement or category structure improved as part of the same project.
A ranking safety check
We monitor indexation after launch to confirm the redirect map is working as intended.
Questions about auction website redesign
Will a redesign hurt our current search rankings?
Not if the URLs are mapped and redirected correctly, which is standard on every redesign we run. Rank typically holds or improves once the faster, better-structured site is indexed.
Can you move our site from any platform?
Yes, we take your existing content, structure and results and rebuild them on custom-coded pages regardless of what the current site runs on.
How long does a redesign take?
The same launch windows as a new build, 7 to 15 days depending on plan, since a redesign is a full rebuild with your existing content carried over rather than a lighter process.
Do we lose our current lot and results history?
No, migrating your existing results archive is part of the redesign scope, done during onboarding rather than treated as a later add-on.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email hello@bidwebstudio.com and a person replies within one working day.